763 Alignment Chart – Kelly Dempsey

Plan to teach an online graduate course: Consumers and Social Media

Course Description:
This course is designed to empower students to become disciplined and astute discoverers of consumer behavior with regards to digital technologies. Students will develop a thorough understanding of how consumers use the digital space to enhance their lives, work and relationships. Current research in consumer behavior, digital technologies, and case studies in best practices will help inform student creation of messaging that engage consumers. This course will expand upon many of the concepts presented in the undergraduate level Communications Major Social Media course. You will learn via textbook readings, expert video sessions, and simulations on how to understand consumers social-techno-graphic behavior and how to engage with them in meaningful ways with meaningful content.  

Course Outcomes: By the end of the course students should be able to:

  • Explain consumer behavior theory in the context of current social media platforms.
  • Describe how different social media platforms service the needs of diverse audiences.
  • Leverage different social media platforms to achieve communications objectives.
  • Evaluate new social media platforms for viability.
  • Design memorable customer experiences that speak to diverse audiences
  • Judge the effectiveness of digital technologies to speak to various audiences.
  • Develop and execute a social media campaign that demonstrates empathy for the audience

Module theme or Topic: Social Media Platforms

Terminal Objective: Describe how different social media platforms service the needs of diverse audiences.

As a social media professional working in a marketing firm, provide clients with advice on which social media platforms service the needs of their diverse audience.